Monday, October 17, 2011

M12 Korea arrives


Korean magic cards are here!

The Korean version of M12 has arrived.
So far it’s garnering mixed reviews from Korean players because some of the translations are sub par and the font used is pretty simple. Cooler heads in the community are more forgiving given it’s the first effort at Korean cards in modern times.

I haven’t had a chance to see the cards first hand as I couldn’t make it to the pre release but will hopefully have some in my hand later this week.

The Korean distributor has also used the release of Korean cards as a chance to up the price. A box has gone from W140,400 to W158,400; a pretty substantial bump. The excuse banded around is currency changes.
In Australia the dollar went from 1 AUD = 0.80 US Cents to parity and we didn’t see prices drop. Seems in every country currency changes can only increase prices and the consumer never wins.
You can still get the English version of M12 at the old prices but Innistrad (English) and M12 (Korean) look to be W158,400 everywhere.

If you are going to raise prices doing so when you’re improving the product (Korean cards are certainly better for Korean players) is good timing but I think it’s a shame that it makes the game very expensive and limits growth. You only have to look at Japan to see the potential for Magic in Korea, now that they have cards in their own language.

Korean players are also well aware that their foils should be in demand overseas, though traditionally foils aren't so popular domestically because they are not very suitable for tournaments. Well that's according to my wife but she is a spike so perhaps casual players would disagree.

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